Key Account Management - DiVA

Key Account Management: Tools and Techniques for

Pris: 469 kr. E-bok, 2015. Laddas ned direkt. Köp Key Account Management av Peter Cheverton på Bokus.com.

Peter cheverton key account management

Skickas inom 2-5 vardagar. Köp boken Key Account Management av Peter Cheverton (ISBN 9789144112404) hos Adlibris. Fri frakt. Alltid bra priser och snabb leverans. | Adlibris Key Account Management presenterar enkla och effektiva metoder för att identifiera, vinna, behålla och vårda nyckelkunder. Boken är en av få böcker på marknaden som lägger betoningen på de långsiktigt strategiska aspekterna och kanske den enda som sätter fokus på den praktiska hanteringen av nyckelkunder.

Key Account Management: Tools and Techniques for

Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. Peter Cheverton has 16 books on Goodreads with 228 ratings.

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Ekonomi; Bok; Häftad; Swedish; Peter Cheverton Utförlig titel: Key account management, [rätt kunder - tryggare framtid], Peter Cheverton ; översatt av Ulla Warodell; Medarbetare: Warodell, Ulla. Omfång: 320 s. Peter Cheverton - fakta, böcker och kuriosa om författaren Peter Cheverton. I vår författardatabas Key Account Management av Peter Cheverton · Key Account Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Häftad, 2015) Cheverton, Peter, Häftad, Engelska, 2015-02. av J Andersson · 2010 — FOUNDATION: with five different key account managers. CONCLUSION: 3.3.1 Key Account Management (KAM) . 62 Cheverton, Peter.

Studentlitteratur AB. 4 uppl. 2012.
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by. Peter Cheverton. 3.34 · Rating details · 29 ratings · 1 review. Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world.

With coverage of latest best practice Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining Library of Congress Cataloging-in-Publication Data Cheverton, Peter. Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed. p.
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Köp boken Key Account Management hos oss! With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that 2000-01-01 · Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world. Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed.

Key Account Management CDON

Häftad, 2015. Skickas inom 5-8 vardagar. Köp Key Account Management av Peter Cheverton på Bokus.com. Pris: 609 kr. Häftad, 2017. Skickas inom 1-3 vardagar.

Han har skrivit ett tiotal böcker i ämnet, av vilka många har översatts till flera språk. Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management , Key Account Management , Key Marketing Skills , Key Account Management in Financial Services and Understanding Brands , all published by Kogan Page. Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed. Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation.